Friday 11 September 2009

The Dubstep target audience
Dubstep being as indie and underground as it is at hasn’t yet had chance to appeal to many people however the target audience could be large as this is the sort of music you would expect to find in your clubs around town and as many larger artists are now starting to get into dubstep the target audience will then also begin to start get bigger again as more sub genres will come out accommodating to more people making the target larger, however at the moment searching for good dubstep artists requires patience’s as you have to look through the internet or have good friends that make the music.

Dubstep is a new genre unlike rock and other genres that have been around for a long while and are very mainstream dubstep is very much an indie genre. It was created around 2000 in London, it was inspired and is allot like grime, drum and bass and electro. The reason the genre is so popular with indie artists is you need no instrumental talent don’t have to worry about space it can be created on a laptop or desktop computer with programs such as fruityloops’ which is just one of the popular programs used when making dubstep music. Dubstep is often a 2 step rhythm with a heavy baseline with around 140 beat per minute. Even though this genre is still very indie and underground you can find sites such as MySpace music full of dubstep artists, more recently dubstep has become bigger with artists such as JME and he has also featured some dubstep artists on his tracks such as Skream.

Due to dubstep being so new and indie they often do not have any high end videos to their music often they just have a picture shown for the time the song is on, this again comes down to funding and the reason people make dubstep is its cheap to make.
Dubstep has now grown and is now recognised outside of London and the UK, due to its dance like rhythms it can often be found to be played in clubs and the involvement of bigger name stars has helped boost dubstep to becoming a much bigger genre within music.
Dubstep also can be split into smaller sub genres as many people take the music in different direction turning them either into dance like tracks or more grime and rap style tracks. A popular theme within dubstep is to use already made beats or old songs and relay the beat allot like many of the newer dance tracks have a original 80-90’s song behind them. It will often use many pre recorded sounds. Typically a dubstep song will have a ‘mc’ or a singer that will lay vocals over the track; however there are many tracks that are just instrumentals.

Recently dubstep has become much bigger with artists such as 'Xzibit' and 'Snoop Dogg' both massive stars in the USA and 'Chase & Status' who are linked with other genres that are related to dubstep. 'Eastern Jam's' was a song that got the publicity and helped boost the knowledge of the genre in 2009.

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